Alfie wales.

Alfie wales.

i've spent the last 7+ years helping artists and brands turn their ideas into creative assets that land with their audience. I build campaigns, direct productions and find what stops the scroll.

i've spent the last 7+ years helping artists and brands turn their ideas into creative assets that land with their audience. I build campaigns, direct productions and find what stops the scroll.

I design strategic brand identities that win trust, attract customers, and drive growth.

Stack of modern books and magazine with minimalist cover design on leather chair

bass bin sessions.

brand identity, video, social media

Stack of modern books and magazine with minimalist cover design on leather chair

bass bin sessions.

brand identity, video, social media

poets & heroes.

Music Video

White branded cap with turquoise logo placed on fresh lemons in a red bowl

state of mind (remix)

Video, Motion, Design

Lead singer of musician duo Dezabel from their music video Counting Up

dezabel.

brand identity, video, social media

liberty lab

live performance, video production

Modern food magazine brochure mockup with bold typography and bright yellow accents

laid bare sessions.

live session, music video, photography

kyra gordon

social strategy, content direction, music video

coming home

animation, music video, motion design

better day

animation, music video, motion design

weight of the world

lyric video, motion design

history

lyric video, motion design

poets & heroes.

Music Video

White branded cap with turquoise logo placed on fresh lemons in a red bowl

state of mind (remix)

Video, Motion, Design

Lead singer of musician duo Dezabel from their music video Counting Up

dezabel.

brand identity, video, social media

liberty lab

live performance, video production

Modern food magazine brochure mockup with bold typography and bright yellow accents

laid bare sessions.

live session, music video, photography

i'm alfie wales, a creative strategist and content director based in brighton, uk. i work with musicians, independent labels, and creative brands who have something worth saying, and need someone to help them say it well.

i'm alfie wales, a creative strategist and content director based in brighton, uk. i work with musicians, independent labels, and creative brands who have something worth saying, and need someone to help them say it well.

i'm alfie wales, a creative strategist and content director based in brighton, uk. i work with musicians, independent labels, and creative brands who have something worth saying, and need someone to help them say it well.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

I think the best creative work comes from actually understanding people. When we work together, you're getting someone who asks too many questions upfront so you don't get surprises at the end, a strategic partner who cares about the story as much as the output.

Download CV

When I'm Not working

You'll find me losing at board games, going too far down youtube rabbit holes, watching too many films, or forcing my friends to go camping when they'd rather stay home. Occasionally I convince myself I'm better at squash than I am.

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

Get in touch

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.